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Posted 22 February 2012 18:21pm by Sam Dwyer with 0 comments
Whether you’re doing a print ad with a QR code, updating your brand’s Facebook page, or rigging for SEO, all of the instances of marketing that you create will ultimately be seen
Continue reading Planning for site-specific marketing, and how to get it right – Econsultancy (blog)
Sonic Drive-In has brought back T.J. Jagodowski, left, and Peter Grosz. A new commercial, which began online, features their characters’ mishaps since the last campaign.
WITH the unemployment rate above 8 percent, Americans are taking extreme
Continue reading Sonic Drive-In Revives ‘Out of Work’ Spokesmen – New York Times
Greg Jarboe | Posted 36 mins ago |
I’m in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I’ll be speaking on Thursday, 23 February, about “Developing
Continue reading Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart – ReelSEO Online Video News
Chris Atkinson | Posted 5 hours ago |
What did we see with this year’s Super Bowl ads getting a head start on YouTube? Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste
Continue reading Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online – ReelSEO Online Video News
Global consumer products giant Procter & Gamble — maker of household brands that include Tide, Charmin, Gillette and Old Spice — is about to celebrate its 175th anniversary.
That kind of longevity comes only through a constant focus on
Continue reading Procter & Gamble executive says innovation is key – Richmond Times Dispatch
For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the largely uncharted waters of social media, Social TV
Continue reading Social TV: Social Marketing Practices That Translate Beyond Television – Business 2 Community
Old Spice front man, Terry Crews, crashes the adverts of Charmin and Bounce, exclaiming “Old Spice Body Spray is too powerful to stay in its own commercial!” The series of in-your-face adverts has driven a surge of positive online discussion and
Continue reading Old Spice guy hijacks the adverts of fellow P&G brands in “powerful” new viral … – Wave:
Feb 08 2012 9:22am EDT
Social videos are a hotter hit for brands than those that were found by those surfing solo, a new study from Unruly finds.
Image: auremar / Shutterstock
If your friends like a video and share it with you, it’s much more
Continue reading Friends Who Share Videos Do Brands a Big Favor – Portfolio.com (blog)
This year’s most discussed Super Bowl ad—a two-minute spot for Chrysler narrated by Clint Eastwood—continues to generate controversy in conservative political circles, where a host of questions have been raised about the automaker’s alleged
Continue reading Clint Eastwood’s Chrysler Super Bowl Ad: The Untold Obama Connection – Hollywood Reporter
Esteban Diaz | Editorial Cartoonist
“Quiet! A commercial is about to come on,” are words rarely spoken by television viewers, but every year thousands tune in to the Super Bowl, sometimes exclusively to watch ads.
These ads are highly
Continue reading Editorial: Advertisers must step up game to win viewers – The Baylor Lariat
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