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Football fans sneer at Beckham’s Super Bowl underwear ad – Vancouver Sun

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Football fans sneer at Beckham’s Super Bowl underwear ad – Ottawa Citizen

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Footfall fans sneer at Beckham’s Super Bowl underwear ad – Ottawa Citizen

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How long before you click the mouse? Limited patience with Web video ads – SmartPlanet.com (blog)

Be honest, how long are you willing to watch a video ad on a Web site that decides to play before some piece of editorial content you’d like to watch? 10 seconds? 30 seconds?
Here’s a real life test:

The segment above from Old Spice, which has

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Tom Brady, Ray Lewis a classic collision of opposites – Boston.com

Tom Brady and Ray Lewis. The quarterback and the middle linebacker. Finesse and force.

They are former Super Bowl MVPs, masters of their crafts, and the faces of their franchises – the New England Patriots and the Baltimore Ravens. Today they

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Athletes and commercials – Sportsrageous

The new Kobe system commercials are brilliant. They feature flashes of comedy, a sweet new shoe, celebrities of all kinds, and of course, Kobe Bryant. Who wouldn’t want to watch that?
The best thing an athlete can do to bolster their image these

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William Shatner’s Priceline Negotiator Is Dead – New York Magazine

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Share a Coke with… the moronic masses – MuMbrella

The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.
The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’

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Digitally animated TV commercials – setting trends for 2012? – Bizcommunity.com

With the advent of TiVo in America in1997, rolled-out internationally, user-generated content coupled with the Internet and PVR decoders has made viewers much more independent in choosing what they wish to watch. The general public is no longer lulled

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